Driving consumer demand in advance of a product coming to market increases the “pull effect” by encouraging shoppers to start asking for the product and retailers to pre-order, thus “pulling” the product through their distribution channels. A successful product launch drives excitement, interest, and new business leads, which creates a sales funnel, where prospects, fans, and referrals can begin their journey towards purchase. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do.
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